This Is How Most App Makers Are Making Money


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This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

“Freemium” has become the standard business model in mobile apps.

According to a BII analysis of App Store data, 93 percent of the top 100 grossing iPhone apps use in-app commerce. Of those 100 grossing apps, two-thirds are free.

As most the top grossing apps are games, in-app commerce is most commonly used to sell in-game currency. However, companies like Pandora and eHarmony are using in-app purchasing to sell subscriptions, while Marvel is using it to sell access to comics.

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The iPad Is Outselling Every Single PC

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The iPad Is Outselling Every Single PC Apple CEO Tim Cook just showed an amazing slide at the launch event for the new iPad. Apple sold 15.4 million iPads last quarter. That’s more than any PC maker’s TOTAL PC sales … Continue reading