Nilay Patel of the Verge got a little hands-on time with Apple’s new crazy thin iMac yesterday. He says that while the iMac is “really, really thin” it’s not quite as thin as it looks in photos. If you swivel … Continue reading →
Tim Cook Used These Charts To Make Fun Of Amazon And Google’s Tablet Sales At yesterday’s iPhone 5 event, CEO Tim Cook flashed these two charts on screen. In 2011, Cook says Apple had 62% of the market. He then … Continue reading →
Device & Manufacturer Data Apple continues to be the leading device manufacturer on our platform, representing 31% of the impression share (Chart A) up from the previous quarter. Apple iPhone maintained its position as the number one mobile phone on … Continue reading →
I’ve had an iPhone for four years. Because I use the device every day, it’s so easy to forget that it can do so much more than help me to surf the web and send text messages. There are little … Continue reading →
Downloads From The App Store Will More Than Double This Year This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Apple … Continue reading →
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
“Freemium” has become the standard business model in mobile apps.
According to a BII analysis of App Store data, 93 percent of the top 100 grossing iPhone apps use in-app commerce. Of those 100 grossing apps, two-thirds are free.
As most the top grossing apps are games, in-app commerce is most commonly used to sell in-game currency. However, companies like Pandora and eHarmony are using in-app purchasing to sell subscriptions, while Marvel is using it to sell access to comics.