Apple’s Total Smartphone Web Traffic Share Climbs To 46% With iPhone 5, Samsung Trails At 17%

Aside


Apple’s web traffic share among mobile devices is huge, according to new numbers from Chitika. The online ad network is seeing 43 percent of smartphone web usage coming through iPhones up to the 4S, plus another 3 percent from the iPhone 5 alone. By contrast, the Samsung Galaxy S III is driving 2 percent of mobile web traffic on its network, combined with 15 percent across all other Samsung mobile devices.

Both phones are taking up a huge percentage overall, however, with other smartphones combined adding up to just 37 percent overall. Apple and Samsung account for a total of 63 percent of the mobile traffic Chitika sees through its millions of daily ad impressions. Last week, the company told us that the iPhone 5 had quickly risen to surpass the GSIII as a traffic driver on its network, but these latest figures prove there’s no doubt which two companies are battling it out for overall smartphone market dominance

Global Mobile Trends

Gallery

This gallery contains 6 photos.


Device & Manufacturer Data Apple continues to be the leading device manufacturer on our platform, representing 31% of the impression share (Chart A) up from the previous quarter. Apple iPhone maintained its position as the number one mobile phone on … Continue reading

Samsung and Apple have swallowed up all the profits in the smartphone business

Gallery

This gallery contains 1 photo.


Apple And Samsung Swallow All The Smartphone Industry’s Profits And Then Some Samsung and Apple have swallowed up all the profits in the smartphone business. According to data from Canaccord Genuity, last quarter those two companies had 108% of the … Continue reading

Which Tech Company Spends The Most On Advertising?

Gallery

This gallery contains 1 photo.


Which Tech Company Spends The Most On Advertising? Microsoft spent more on advertising in the U.S than any other tech company last year, according to AdAge’s data. Surprisingly, the second biggest ad spender was Google thanks to the fact that … Continue reading

Mobile Marketing: The Only Two Smartphone Companies That Matter

Gallery

This gallery contains 1 photo.


The Only Two Smartphone Companies That Matter There are only two smartphone companies that matter: Samsung and Apple. This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two … Continue reading